Google AdWords, SEM, Pay Per Click. All these names but what exactly is it? Pay Per Click is paid advertising on page 1 of Google. The end goal is to get your business found by your customers in a way to generate instant leads, enquiries and sales in the areas you want to generate revenue, sales or exposure. Search Engine Marketing gives businesses a greater ability to target their consumers than ever before. Allowing for them to advertise directly to their targeted audiences while they are actively searching for certain services. Businesses have the opportunity to present themselves as an instant solution to the consumer’s problem during the solution seeking process. In term allowing you to increase revenue and sales volume month on month.